The Professional Awning Manufacturers Association (PAMA) represents companies providing awning and awning-related products and services to end users. It raises awareness of awnings as an image enhancing, energy saving and attractive addition to residential or commercial structures to architects and engineers. PAMA provides a forum to exchange information, solve common problems and develop mutually beneficial relationships. PAMA is a division of the Industrial Fabrics Association International (IFAI), a trade association comprised of member companies representing the global specialty fabrics and advanced textiles marketplace. IFAI invests more than $8 million each year to advance the fabrics industry and support member companies.